Some celebrities may choose to invest actual dollars into a brand and get behind it. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Sports Marketing. He also linked up withDietCoketo help further theFolds of Honor program. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Success! The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Total Following: 3.9 million. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. In fact, sales jumped 168% after her investment was announced. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Public Relations, 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. How Coca-Cola is helping Great Britain's hospitality industry like never before; Open To Better: Our campaign for hope and optimism in 2021; Campaigns in the time of COVID: Looking back at an unprecedented year; Open That Coca-Cola: How our new ad campaign captures that 'Oooh!' feeling These offers do not represent all deposit accounts available. But did you know she's been an investor in the brand since 2007? Coca-Cola brands include Sprite . When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). Looking at total company revenue, Pepsi is larger. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. Which is a BIG WIN for the brand. Kylie Jenner: Puma, $1 Million. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. An interesting thing to note is he has also endorsed with Coca-Cola in the past. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. 18 January 2021 Sam Carp. The Muppets. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. Neymar, soccer - Brazilian National Team. Sorry, something went wrong. Great! To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. A couple converted a Coca-Cola truck to live in while exploring Australia. Company Provides 2022 Financial Outlook. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. But, this might be small change compared to how much her fashion empire brings in. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. The highest-paid celebrities make millions just through brand endorsements. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Brand: Coca-ColaEndorsement Deal: $26 million. It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Walter McBride/Corbis via Getty Images. David Beckham is a well-known soccer legend, married to Posh Spice. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. Photo Credit: Christian Anguiano/Bodyarmor. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. Add to Cart. Pepsi. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. share our stories with your audience. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Hebought the entire Armand de Brignac Ace of Spades label in 2014. George Foreman made a name for himself as a hard-hitting heavyweight boxer. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . You can click on the 'unsubscribe' link in the email at anytime. Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. Taylor signed a deal worth $26 million with Coca-Cola for promoting Diet Coke. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. restrictions, which you can review below. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. Both were ranked in top 10 within CelebrityZ's ranking in . Although he is retired his brand is enough for him to earn a wealthy sum. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. Spieth has held his sponsorship deal with Coca-Cola since 2016. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Did Ronaldo cost Coca-Cola $4 billion? Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. According to the publication, this move upset Kanye West, who has his own deal with Adidas. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. [emailprotected]. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Cristiano Ronaldo is very particular about the brand he promotes and endorses. They're not hard to find. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. Diet Coke vs. Andy Garcia. Soon after, Jenner released her Puma Fierce line.